Opening Weekend And Moving Forward Update
WE ARE ON THE MAP!
“The Principle” opened to a resounding $8,622 estimated opening weekend in Chicago at the Marcus Addison Theater.
Sold out shows and blown away audiences were the order of the day throughout the weekend, and one thing is now clear:
“The Principle” is bound for expansion, with a new theater in Chicago being added, and expansion to other cities following shortly thereafter.
The question was:
Can a film of ideas, examining the deepest and most profound issues of science, of philosophy, of metaphysics- a film that recounts the greatest detective story in the history of science- find an audience at the theatrical level in this day and age?
The answer is YES IT CAN!
A quick note concerning the ongoing, quite chilling attempt to prevent audiences from having the opportunity to see and judge this film for themselves.
Marcus Theaters’ parent corporation received demands from a well known left wing hate group to pull “The Principle” from its theaters a few days before the opening.
We are so grateful for the courage Marcus showed in standing up to this latest example of how much “The Principle” threatens those who talk the talk about intellectual freedom, but certainly do not walk the walk.
Marcus’ statement follows, and it makes me want to stand up and cheer!
“When identifying films to show, we are mindful that the cinema is a place where ideas have been freely exchanged for generations. Our philosophy is to let the marketplace determine the success of each film. However, playing a film does not mean that Marcus Theaters endorses or shares the views and ideas being expressed therein. We understand that there has been controversy in the past surrounding the executive producer of ‘The Principle.’ As a movie company, we provide choices and diversity based primarily on film content, recognizing that every film isn’t for everyone.”
“The Principle” is now able to speak for itself.
Audiences in Chicago now know who has been telling the truth about this film all year long….
And they know it wasn’t NPR, Slate, Time, or the rest of the media outlets that retailed the “Captain Janeway and the Seven Cosmologists” media fairy tale.
The conversation is just getting started……